WELLA KOLESTON PERFECT ME+ PURE/RICH NATURAL, BROWNS, REDS, SPECIAL BLONDES 60ML

Description

Color and craftsmanship are the core of Wella Professionals: Innovating since the 1950s with Koleston Perfect - the industry's first creme color, we continuously strive to push the boundaries in the hairdressing industry. Trusted daily in over 100,000 salons worldwide to deliver predictable color results and supreme hair care thanks to our highest quality ingredients.

Up to 100% grey coverage with root-to-tip evenness. Contains 25% conditioning agents and lipids for care and gentle-on-hair results. Up to 66% more shine compared to untreated hair. A mixing ratio of 1:1.

ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.

The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.

NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.

Net weight

57g / 2oz

Our purest permanent hair color, Koleston Perfect is the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ dye technology for true-to-tone color and protection from damage.

Features

• Rich, saturated permanent color
• Up to 100% gray coverage
• Up to 3-5 levels of lift
• 140+ shades with distinctive individual tonality
• Metal Purifier to help prevent hair damage caused by metals
• Ultra-precision color technology

Mixing guidelines

• Mixing pure naturals, rich naturals, vibrant reds, deep browns
• Mix 1:1